How can Canadian Farm Organizations Better Support the Agroecology Narrative?

Agroecology is a holistic approach to farming that emphasizes sustainability, biodiversity, and the social and economic well-being of farming communities. In Canada, farm organizations play a critical role in advancing this narrative by shaping public perception and supporting farmers in adopting ecological practices. However, despite some notable successes, significant shortcomings and untapped opportunities remain.

I was inspired to write this blog after COP-16 on biodiversity went by almost unnoticed. In particular, organizers wanted to stress the link between Agroecology and biodiversity – and almost no one took them up on publicizing this powerful linkage. Food and farm organizations remained silent on biodiversity, and environmental organizations prioritize conservation. Yet, without raising awareness that food can be produced in way that ENHANCES biodiversity and regenerates vibrancy of ecosystems, we remain locked into the industrial agricultural narrative. This industrial “land sparing” narrative is based on the belief that land can either serve nature OR produce human food, while the agroecological “land sharing” narrative is based on our human capacity to steward land for vibrancy, and orchestrate ecosystems that are synergetic, productive, and diverse.

I added ample material in table form, to offer an overview on relevant organizations and advocacy materials.  For easy navigation, please use the following Table of Content

  1. Successes in Building the Agroecology Narrative.
  2. A Struggling Local Ecological Food Sector in the Post-COVID Era.
  3. Recommendations for Enhancing the Agroecology Narrative.
  4. Conclusion.
Appendices

1.     Successes in Building the Agroecology Narrative

Overview

Farm organizations in Canada have achieved significant milestones in advancing the Agroecology narrative. Their efforts bridge ecological practices with broader societal goals like food sovereignty, climate action, and public health.

  • Amplifying Farmer Voices
    Organizations like the National Farmers Union (NFU) and Ecological Farmers Association of Ontario (EFAO) play a vital role in highlighting farmer stories within the Agroecology narrative. Through farmer-led research, reports, and storytelling campaigns, they humanize the challenges and successes of sustainable farming, fostering public understanding and support.
  • Policy Advocacy
    Groups such as the Canadian Organic Growers (COG) and Food Secure Canada have successfully linked Agroecology to public policy, advocating for systemic changes that support sustainable farming. These organizations frame Agroecology as a solution to pressing issues like food insecurity and climate change, influencing decision-making at various levels.
  • Cross-Sector Collaboration
    Organizations like Équiterre and SeedChange bring together stakeholders from environmental, agricultural, and consumer advocacy sectors, amplifying agroecological principles while connecting them to biodiversity conservation and climate action.
  • Community-Based Initiatives
    Local efforts like Roots to Harvest in Thunder Bay focus on food justice and urban agriculture, engaging youth and marginalized communities. Similarly, Circuit Court Distribution demonstrates how shorter food supply chains can directly benefit local communities, making Agroecology accessible and relevant to diverse populations.
  • Integration into Institutional Settings
    Farm to Cafeteria Canada connects local, sustainably produced food with schools and healthcare facilities, fostering a culture of Agroecology in public institutions. Their programs help educate consumers from a young age while strengthening local food systems.
The Greenbelt Foundation

The Greenbelt Foundation has been instrumental in promoting Agroecology in Ontario by combining farmland protection, ecological farming initiatives, and public engagement. Its work bridges agricultural sustainability with climate action and biodiversity conservation, offering valuable lessons for advancing Agroecology as a mainstream narrative.

  • Farmland Protection and Ecological Practices
    The Greenbelt Foundation has secured over 2 million acres of protected farmland, ensuring these vital spaces remain available for sustainable agricultural practices. By working with policymakers and local stakeholders, the Foundation protects landscapes that support both farming and biodiversity. Programs encouraging cover cropping, rotational grazing, and integrated pest management align with agroecological principles, improving soil health, water retention, and resilience to climate change.
  • Supporting Local Food Systems
    The Foundation strengthens Ontario’s local food economy through its Local Food Infrastructure Fund, which has funded critical projects like cold storage facilities, food hubs, and distribution networks. These initiatives reduce food miles and connect farmers with local consumers, showcasing Agroecology as both environmentally and economically viable. Public campaigns like “Buy Local” further enhance consumer awareness, linking purchasing decisions to sustainable farming practices.
  • Research and Farmer Education
    Research funded by the Foundation highlights the ecological and economic benefits of Agroecology, providing evidence to inform both policy and practice. Educational initiatives, including workshops and training programs, equip farmers with skills to adopt regenerative techniques, improving pollinator health, water management, and soil fertility. These efforts directly advance the practical application of agroecological farming.
  • Urban-Rural Connections
    The Greenbelt Foundation fosters connections between urban communities and rural producers, embedding Agroecology into urban planning. By integrating local food procurement into municipal strategies, the Foundation creates stronger market linkages for ecological farmers. Farm-to-school programs bring sustainably produced food into educational institutions, educating youth about the benefits of local, agroecological food systems.
  • Climate Resilience Initiatives
    The Foundation invests in projects that integrate agroecological principles into climate adaptation strategies. Watershed restoration projects involving tree planting and buffer strips reduce erosion and improve water quality. Climate-focused research highlights how Agroecology can help farmers adapt to volatile weather patterns, ensuring the long-term viability of food systems.

Through its integrated approach, the Greenbelt Foundation demonstrates how Agroecology can align with conservation, economic development, and climate resilience. By linking these objectives, it creates a compelling narrative that Agroecology is not just a niche practice but a vital component of sustainable food systems in Ontario.

2.     A Struggling Local Ecological Food Sector in the Post-COVID Era

The post-COVID era has presented significant challenges to local ecological food systems. Consumer priorities, financial dynamics, and the viability of farming as a transformative movement have all been affected. Several local food initiatives, once part of a larger vision for food system change, have either closed, changed ownership, or narrowed their focus to affluent markets, limiting their ability to drive systemic transformation.

Businesses Struggling or Closing

In Ontario, many local food producers are facing reduced demand. CSA waiting lists that were once long are now non-existent. Several key players, including Fresh City Farms, MamaEarth Organics, and The Healthy Butcher, have faced financial difficulties, leading to changes in ownership or ceasing operations altogether. Similarly, the closure of Eat Local Grey Bruce, a cooperative that aimed to make local food accessible across socioeconomic divides, reflects broader struggles where softened demand and rising operational costs have hindered sustainability.

Shifting Consumer Priorities

Rising inflation and economic instability have pushed households to prioritize cost over ecological or ethical concerns. Although some consumers remain committed to sustainable food, purchasing decisions are often inconsistent due to affordability pressures. Additionally, pervasive messaging around “saving money on food” and a broader sense of societal stagnation have reduced consumer engagement in local ecological food systems. A poly-crisis—spanning environmental issues like biodiversity loss and global warming to social challenges like inequality and polarization—has further eroded public agency, making collective action more difficult.

Farmer Challenges and the Drift Toward Elitism

For farmers, rising costs for inputs, labour, and land necessitate higher margins to survive. This financial reality has led many to target affluent consumers with high-margin, artisanal products such as organic micro greens or small-batch cheese. While this shift in strategy ensures business survival, it also moves  local food systems away from inclusiveness and system transformation. For the local food sector at large, elitism creates new challenges:

  1. Exclusion of Lower-Income Communities: By catering to wealthy consumers, local food systems reinforce the perception that sustainable food is a luxury rather than a right.
  2. Scalability Issues: Elite niche markets cannot address systemic environmental challenges or expand access. Transforming food systems requires widespread adoption of agroecological practices.
  3. Happy coexistence with Corporate Agriculture: Instead of challenging industrial, chemical-intensive agriculture, the new contentment with niche markets is creating a parallel system for the food elite while leaving the masses with industrial food. Such coexistence may dilute the potential for large(r)-scale systemic changes.

Niche agroecology is no longer a climate solution

Agroecology and local food systems were initially heralded as integral solutions to climate change due to their ability to transform landscapes, sequester carbon, and restore biodiversity on a meaningful scale. While also offering food that is nutritious, healthy, and supposedly accessible. However, when local food systems accept its elitist niche, they risk losing their transformative potential. Non-scalable, elitist local food no longer focuses on systemic changes to agricultural landscapes or engaging the broader population. Instead, it coexists alongside industrial agriculture, leaving the largest contributors to greenhouse gas emissions and ecological degradation unchallenged. Without strategies to scale these systems or make them accessible to diverse communities, their climate impact is relegated to niche markets. Agroecology thrives when it reshapes entire ecosystems and food systems—something that cannot be achieved when its reach is limited to a small, wealthy audience.

3.     Recommendations for Enhancing the Agroecology Narrative

In the wake of the struggles faced by local ecological food systems in the post-COVID era, the urgency of narrative work has become clear. The mainstream narrative around food has been dominated by industrial efficiency, convenience, and cost, sidelining the transformative potential of agroecology. Without a compelling, unified narrative, local ecological food risks being perceived as niche or elitist, further marginalizing its role in addressing systemic challenges like climate change and biodiversity loss. Narrative work is essential to recapture public imagination, reframe agroecology as a practical and scalable solution, and inspire broader societal and policy changes. The following recommendations outline how this can be achieved. To promote Agroecology effectively, Canadian farm organizations need to focus on both immediate actions and building long-term narrative infrastructure.

Category Action Description Actionable Example
Immediate Activities Provide Vendors with Educational Materials Equip local food vendors with clear, engaging materials about agroecology’s benefits. Tools like infographics, stories of local farmers, or ‘conversation cards’ can help vendors educate consumers at the point of purchase. Partner with Farm to Cafeteria Canada to create resources for vendors selling in schools and community hubs.
Develop Unified Messaging Collaborate across organizations like the NFU, Équiterre, and EFAO to integrate climate, biodiversity, and food justice into cohesive public-facing campaigns. Launch a cross-Canada campaign tied to local farmers’ markets or CSA networks, emphasizing agroecology’s role in environmental and social resilience.
Highlight Living Landscapes Move beyond greenhouse gas metrics to emphasize agroecology’s role in preserving biodiversity and revitalizing ecosystems. Develop visual storytelling campaigns (e.g., short videos or photo essays) in collaboration with conservation groups like SeedChange.
Expand Public Engagement Use webinars, social media, and interactive storytelling to demystify agroecology. These platforms can bridge urban-rural divides and engage younger audiences. Partner with influencers or chefs to showcase agroecological recipes and farm-to-table experiences.
Narrative Infrastructure Work Cross-Sector Collaboration Build alliances between farm organizations, biodiversity groups, and consumer advocacy networks. Collaboration amplifies the agroecology narrative by connecting food production with nature protection. Partner Circuit Court Distribution with biodiversity organizations to create a joint platform showcasing agroecology’s role in ecological resilience.
Agroecology Ambassadors Train farmers, chefs, and youth leaders to act as agroecology advocates, delivering talks, workshops, and media content. Collaborate with Roots to Harvest to launch ambassador training programs targeting marginalized urban communities.
Integrated Curricula in Schools Work with educational institutions to teach agroecology alongside environmental science and social justice. Create school programs with Farm to Cafeteria Canada that include hands-on farming modules and discussions about systemic food issues.
Centralized Resource Hub Develop an online platform with accessible resources for practitioners and the public, including success stories, practical guides, and research. Partner with EFAO to digitize its library of farmer-led research and make it publicly available.

4.     Conclusion

Nature and conservation groups worldwide are increasingly incorporating agroecology into their strategies, recognizing its dual benefits for farming and biodiversity. By collaborating with farmers, these organizations demonstrate that sustainable agriculture and nature protection are not mutually exclusive but deeply interconnected. In the Western context, fostering partnerships between agroecology advocates and conservation groups will be crucial to embedding these principles into mainstream practices.

Appendix 1: Agroecology Organizations

Many organizations already are working in the realm of Agroecology. However, their work remains  fragmented. The following table serves as a starting point:

Spatial focus of activity Organization Mandate Relevance Type of action Examples of activities Type of materials
Local Just Food Ottawa Advocates for food sovereignty in Eastern Ontario Engages communities in local food solutions Workshops, community programs Community gardens, educational workshops Community toolkit, workshop materials
Everdale Teaching farm promoting ecological farming Educates public about sustainable agriculture Workshops, farm tours Family farm tours, sustainable agriculture workshops Educational guides, farm event schedules
Roots to Harvest Focuses on food justice and urban agriculture Engages youth and marginalized communities Youth programs, urban farms Urban farm internships, youth engagement programs Program outlines, educational materials
Les Jardins de la Resistance Collective farm promoting food sovereignty Engages communities in sustainable farming practices Community events, education Farm as community hub for events Event outlines, farm profiles
La Mauve Cooperative focused on ecological farming Educates public and fosters partnerships Workshops, partnerships Public workshops, school collaborations Workshop materials, partnership guides
Green Mountain Farm Collective Collaboration among small farms Engages communities in local farm networks Tours, workshops Farm tours, community workshops Event outlines, educational resources
Provincial Ontario Federation of Agriculture (OFA) Preserves farmland and supports local farmers Raises public awareness about local food security Public campaigns, advocacy Home Grown Campaign, farmland preservation projects Campaign materials, policy briefs
Ecological Farmers Association of Ontario (EFAO) Promotes sustainable and ecological farming practices through farmer-led research, education, and knowledge sharing. Supports ecological farming and farmer-led research. Advocates for sustainable farming practices through education, networking, and research. The Farmer-Led Research Program supports on-farm experiments and knowledge-sharing. Workshops, field days, research reports
Sustain Ontario Acts as a coalition to support healthy food and farming systems across Ontario through policy advocacy, education, and collaboration. Promotes sustainable agriculture, local food systems, and food equity in Ontario. Policy development, public education, networking Workshops, policy campaigns, collaborative reports on food and farming issues Policy briefs, educational toolkits, collaborative guides
Greenbelt Foundation Supports farmland protection, sustainable agriculture, and local food systems in Ontario’s Greenbelt. Promotes farmland conservation and sustainable agriculture in Ontario’s Greenbelt. Funds projects that integrate agroecological practices with conservation goals. Supports initiatives like pollinator-friendly practices and farm-to-school programs. Program funding, reports, local food campaigns
Harvest Ontario Promotes agritourism and local food Connects consumers directly with producers Directories, consumer outreach Interactive platform connecting consumers to local food Online directory, guides
Organic Council of Ontario (OCO) Promotes organic farming Advocates for ecological practices and food system reform Advocacy, public campaigns Organic Week, public outreach initiatives Organic Week materials, guides
Fondation David Suzuki (Quebec Chapter) Environmental advocacy including agriculture Connects local food to climate action narratives Campaigns, education Campaigns on local food and climate action Educational materials, campaign flyers
Circuit Court Distribution Promotes short food supply chains Builds awareness about alternative distribution systems Distribution models, education Transparency-focused marketing Supply chain materials, consumer guides
Regional New Farmers Initiative (Atlantic Canada) Supports young farmers Raises awareness of young farmer challenges Mentoring, advocacy Profiles of young farmers Farmer profiles, mentoring resources
National National Farmers Union (NFU) Advocates for sustainable farming and food sovereignty Influences public discourse on food systems Reports, campaigns, storytelling Climate justice reports, webinars, farmer stories Tackling the Farm Crisis report, Agroecology webinars
Farm to Cafeteria Canada Local food in schools and institutions Promotes local food access in public institutions Programs, advocacy Farm to School program, public education campaigns Farm to School toolkit, reports
Canadian Centre for Policy Alternatives (CCPA) Research and advocacy on food sovereignty Analyzes food systems for public and policy impact Reports, advocacy Reports on local food economics Policy briefs, economic reports
Indigenous Climate Action (ICA) Elevates Indigenous food sovereignty Highlights Indigenous food systems and practices Storytelling, projects Amplifying Indigenous food systems Case studies, storytelling materials
Regeneration Canada Builds awareness and capacity for regenerative practices in Canada, connecting farmers, researchers, and advocates. Focuses on soil health and ecosystem restoration through regenerative and agroecological practices. Community building, education, advocacy Soil Health Festival, workshops, policy advocacy Case studies, event toolkits, research summaries
SeedChange Supports ecological farming and seed diversity Educates public on seed sovereignty Campaigns, farmer support The Power of Seeds campaign Seed diversity guides, campaign materials
Nature Conservancy of Canada (NCC) Collaborates with farmers to conserve biodiversity and integrate sustainable practices into working landscapes. Collaborates with farmers to implement conservation practices on working lands. Integrates agroecology into land-use agreements and stewardship programs. Grasslands Conservation Program supports rotational grazing and biodiversity. Conservation agreements, field guides
Pollinator Partnership Canada Advocates for pollinator health and habitat restoration through sustainable agricultural and ecological practices. Advocates for pollinator health through sustainable agricultural practices. Promotes agroecological practices like wildflower planting and integrated pest management. The Bee Friendly Farming certification incentivizes pollinator-friendly practices. Certification guides, outreach materials
David Suzuki Foundation Promotes environmental stewardship by integrating sustainable agriculture and biodiversity conservation. Advocates for integrating sustainable agriculture into environmental policies. Supports regenerative agricultural practices that enhance biodiversity. The Butterflyway Project promotes pollinator corridors in agricultural areas. Campaign materials, policy briefs
Global Slow Food Promotes food that is good, clean, and fair, focusing on biodiversity, sustainable agriculture, and food justice. Preserves biodiversity, supports local food systems, and educates consumers on sustainable food practices. Advocacy, consumer education, cultural preservation Ark of Taste, Presidia, Terra Madre events, school garden programs Educational resources, biodiversity catalogs, event materials
FAO (Food and Agriculture Organization of the United Nations) Promotes global food security through sustainable agriculture, with a strong emphasis on agroecology and biodiversity. Supports agroecological transitions to address food security and environmental sustainability. Policy advocacy, capacity building, research dissemination Scaling Agroecology initiative, farmer training programs, global conferences Reports, training manuals, policy recommendations
Regeneration International Advocates for regenerative agriculture as a solution to climate change, biodiversity loss, and food security challenges. Promotes agroecological practices globally to restore soils, sequester carbon, and build resilience. Advocacy, education, networking Global webinars, soil health campaigns, farmer-led initiatives Educational videos, advocacy toolkits, case studies
International Panel of Experts on Sustainable Food Systems (IPES-Food) Provides independent research and recommendations for transforming global food systems toward sustainability. Advocates for agroecological approaches as a solution to systemic food system challenges. Research, advocacy, stakeholder engagement Policy briefs, global reports, stakeholder dialogues Reports, policy frameworks, advocacy materials
Global Alliance for the Future of Food Advances sustainable food systems through funding, research, and advocacy. Supports agroecology as a foundation for equitable and resilient food systems. Grant funding, collaborative initiatives, advocacy Global convenings, food system transformation programs Reports, case studies, funding guides
La Via Campesina A global peasant movement advocating for food sovereignty, agroecology, and farmers’ rights. Advocates for agroecology as a tool for empowerment and environmental sustainability. Grassroots organizing, policy advocacy, education Farmer mobilizations, global advocacy campaigns Policy briefs, educational materials, case studies
Biovision Foundation Promotes ecological solutions to global challenges in agriculture, health, and the environment. Focuses on spreading agroecology and sustainable farming practices in Africa and beyond. Research, advocacy, capacity building Agroecology research, farmer support programs Research reports, training guides, policy briefs
The Land Institute Develops and promotes perennial agriculture and natural systems farming. Leads global research on agroecological solutions through perennial crops and soil regeneration. Research, innovation, advocacy Development of Kernza, perennial agriculture programs Research articles, educational materials

Appendix 2: Conservation organizations can be powerful partners

Conservation organizations share an interest in biodiversity and living landscapes. Unfortunately, agriculture and food is often treated in separation from nature protection – based on the colonial idea that coexistence between humans and nature is impossible (“Land sparing”). Whereas Agroecology and similar approaches fully embrace the coexistence of humans and nature. They stress human care for ecosystems, and intentional ecosystem design that improves its utility to humans without undermining its ecological functions (“land sharing”). Several conservation organizations are working to bridge this divide, as are summarized in the following table:

Category Organization Focus Agroecology Connection Key Example
International Organizations World Wildlife Fund (WWF) Addresses deforestation, soil degradation, and biodiversity loss caused by agriculture. Advocates for regenerative practices, including agroforestry and diversified cropping systems. WWF’s “Living Soils” initiative supports agroecological principles to restore soil health and sequester carbon.
International Union for Conservation of Nature (IUCN) Emphasizes sustainable agriculture as integral to ecosystem resilience. Promotes agroecological approaches as part of *Nature-based Solutions* to restore landscapes and ensure biodiversity. IUCN’s guidelines for integrating agriculture into biodiversity-rich landscapes.
BirdLife International Highlights the role of agroecological landscapes in conserving bird populations. Encourages habitat-friendly farming systems such as hedgerows and reduced pesticide use. “Farming with Nature” fosters agroecological practices that balance agricultural productivity with avian conservation.
Canadian and Provincial Organizations David Suzuki Foundation Advocates for the integration of sustainable farming into broader environmental policies. Supports the adoption of regenerative agricultural practices that enhance biodiversity and ecosystem services. Campaigns like “Butterflyway Project” emphasize creating pollinator-friendly corridors.
Sierra Club Canada Foundation Highlights the impact of industrial agriculture on ecosystems and advocates for sustainable food systems. Promotes agroecology as a strategy to reduce agricultural emissions, protect biodiversity, and increase resilience to climate change. The “Wild Child” program educates communities about local ecosystems and sustainable agriculture.
Canadian Parks and Wilderness Society (CPAWS) Addresses the impact of farming near protected areas, emphasizing the need for sustainable agricultural practices. Advocates for agroecological methods in buffer zones to prevent habitat fragmentation and protect species at risk. Supports initiatives that integrate farming with land conservation in Canada’s Greenbelt regions.
Greenbelt Foundation Promotes farmland conservation and sustainable farming within Ontario’s Greenbelt. Funds projects like cover cropping, pollinator-friendly practices, and farm-to-school initiatives. The “Local Food Infrastructure Fund” supports agroecological transitions in food systems.
Pollinator Partnership Canada Advocates for pollinator health through habitat restoration and reduced pesticide use. Promotes practices like wildflower planting and integrated pest management to benefit both agriculture and biodiversity. “Bee Friendly Farming” certification encourages agroecological approaches to enhance pollinator populations.
Nature Conservancy of Canada (NCC) Collaborates with farmers to protect habitats and implement sustainable land-use practices. Integrates agroecological principles into conservation easements and stewardship agreements. NCC’s “Grasslands Conservation Program” supports rotational grazing and native grassland restoration.
Collaborative Efforts Between Conservation and Agroecology Birds Canada Works with farmers to protect avian species in agricultural landscapes. Encourages farming practices like reduced tillage and wildlife-friendly planting to create symbiotic systems. The “Grasslands Conservation Initiative” integrates rotational grazing with bird habitat protection.
Rainforest Alliance Promotes sustainability in global supply chains for crops like coffee, cocoa, and tea. Requires certified farms to adopt agroecological practices, such as intercropping and reforestation. Certification programs that incorporate agroforestry principles.
Agroecology Europe Promotes agroecology as a science, practice, and movement in Europe. Focuses on creating multi-functional landscapes where farming and conservation coexist. Supports policy frameworks that incentivize agroecological transitions in farming.

Appendix 3: Excellent Advocacy Materials

Owner of communication material Content of material Format Website
FAO (Food and Agriculture Organization of the United Nations) Agroecology, food security, and sustainable agriculture research and guidelines Reports, policy briefs, training manuals, multimedia resources https://www.fao.org/agroecology/en/
Regeneration International Educational resources on regenerative agriculture and soil health Webinars, videos, case studies, advocacy toolkits https://regenerationinternational.org/
International Panel of Experts on Sustainable Food Systems (IPES-Food) Research on sustainable food systems and policy recommendations Global reports, policy briefs, advocacy guides http://www.ipes-food.org/
Greenbelt Foundation Local food systems, farmland preservation, and agroecological projects in Ontario Policy reports, funding guides, educational materials https://www.greenbelt.ca/
Sustain Ontario Food policy advocacy, local food systems, and community engagement Policy briefs, toolkits, collaborative reports https://sustainontario.com/
Slow Food Biodiversity conservation, cultural preservation, and sustainable food practices Event materials, educational resources, biodiversity catalogs https://www.slowfood.com/
La Via Campesina Food sovereignty, farmers’ rights, and agroecology advocacy Educational materials, policy briefs, campaign resources https://viacampesina.org/
David Suzuki Foundation Environmental stewardship, pollinator health, and sustainable agriculture Campaign materials, toolkits, policy briefs https://davidsuzuki.org/
Regeneration Canada Soil health, regenerative practices, and community engagement Case studies, videos, advocacy toolkits https://regenerationcanada.org/
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